How to Add Google Tag Manager to Your WordPress Website

Google Tag Manager (GTM) is a powerful tool that helps website owners easily manage various tracking codes, including Google Analytics, Facebook Pixel, AdWords Conversion Tracking, and many more. In this post, we will discuss how to add Google Tag Manager to a WordPress website in detail.

Step 1: Create a Google Tag Manager account

The first step is to create a Google Tag Manager account by visiting the GTM website. If you already have a Google account, you can sign in using your existing credentials, or you can create a new account for free.

Step 2: Create a container in GTM

After creating an account, you need to create a container, which is a virtual container that holds all your tracking codes. Click on the “Create Account” button and follow the instructions to create a new container.

Step 3: Copy the GTM container code

Once you have created a container, you will see a code snippet that you need to add to your WordPress website. Copy this code snippet to your clipboard.

Step 4: Install the Google Tag Manager plugin

To add the GTM container code to your WordPress website, you need to install the Google Tag Manager plugin. Go to the WordPress dashboard and click on the “Plugins” option, then click on the “Add New” button.

In the search bar, type “Google Tag Manager” and click on the “Install Now” button next to the Google Tag Manager plugin. After installation, click on the “Activate” button.

Step 5: Configure the Google Tag Manager plugin

After activating the plugin, you will see a new option called “Google Tag Manager” in the WordPress dashboard. Click on it and then click on the “Settings” option.

In the settings page, you will see a field where you can paste the GTM container code that you copied in step 3. Paste the code and click on the “Save Changes” button.

Step 6: Verify the GTM container installation

To verify if the GTM container is installed correctly, go to the GTM website and click on the “Verify Installation” button. If everything is installed correctly, you will see a message that says “GTM container found”.

Step 7: Add tracking codes using GTM

Now that the GTM container is installed, you can add various tracking codes to your WordPress website using GTM. To do this, go to the GTM website and create a new tag for the tracking code that you want to add.

After creating the tag, you need to create a trigger that will fire the tag. The trigger can be based on various actions, such as clicks, page views, and form submissions.

Once you have created the tag and the trigger, you need to publish the changes. After publishing, the tracking code will be added to your WordPress website.

In conclusion, adding Google Tag Manager to your WordPress website is a straightforward process that can be completed in a few simple steps. By using GTM, you can easily manage various tracking codes and improve your website’s analytics and marketing efforts.